Thirty-six percent say it’s regulated by government, 24% say it’s up to advertisers and media companies 40% didn’t know either way. There is little awareness that online-gambling and sports-betting advertising is regulated by government. Forty-three percent have seen igaming ads on television in the last 30 days 34% online, 19% sports in-game marketing 18% sports in-game commentators/analysts 6% some other place. Twenty percent know the OLG “very well,” 36% “know a fair amount,” 32% “know just a little” 12%, 27%, and 40% for physical in-person casino gambling 11%, 16%, and 31% for online betting and gambling.īetting ads are being seen, but not widely. Four percent buy or play Ontario lottery, or OLG, tickets daily, 11% a few times a week, 14% once per week 4%, 5%, and 4%, respectively, play online-casino games with real money 3%, 6%, and 4%, respectively, bet on sports online with real money 3%, 4%, and 4%, respectively, gamble in person in casinos).įamiliarity with online betting and gambling is low. Online gambling represents a small percentage of gamblers. “As a result of being a relatively niche market within Ontario, familiarity with online betting and online gambling is actually quite low,” Simpson said. Simpson said the research shows only around one in 10 of the population in Ontario is gambling at least once a week.

“We think everybody’s out there gambling online. Like with the energy drink and cannabis industries, Simpson added, the perception of what people think is going on gets blown out of proportion.

“As a result, there’s a bit of a reputation deficit and that creates challenges,” he added. Due to that lack, a “black hole” or void of information about the province’s regulatory framework developed, along with a need to communicate with and build more trust among Ontarians.

“One of the curious things that happened with igaming is, I don’t think the public really understood what changed and there was no real education campaign around it,” Simpson said.

Olg online casino ontario